Beni Ourain
from $250Ivory wool and dark lattices. The classic.
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Our Moroccan shag rugs are thick, hand-knotted wool rugs with a deep pile that feels soft underfoot, for bedrooms, living rooms and any room that needs warmth.
About this collection
The collection runs from a classic ivory Beni Ourain with a dense pile to red shag rugs with tonal stripes, a red shag runner and an ivory abstract shag. The long natural wool pile catches the light, so the color looks deeper from one side of the room than the other.
Each rug is hand-knotted to order from natural sheep's wool in our workshop in Oued Zem, Morocco, in approximately 4 weeks. Before it ships, we send you photos and a video of your finished rug to approve. Delivery is free by DHL Express, 3 to 5 business days, with all duties and taxes prepaid. Choose a standard size, or order any custom size with the instant price calculator. Shipping details are on our shipping page.
Do shag wool rugs shed? A new wool rug releases some loose fibers in the first weeks. Vacuuming without the beater bar takes care of it.
Can I get a shag rug in a custom size? Yes. Every design can be made in any size, priced per square foot on its page.
How do I clean it? Shake it out or vacuum without the beater bar, spot clean spills, and use a professional rug cleaner when needed.
Five weaving styles, one way of making: every ZenRug is hand-knotted to order in Morocco, in the size you choose.
Every rug is knotted by one of the women weavers of ZenRug in Oued Zem, from washed natural sheep's wool. The style decides the look: an ivory Beni Ourain calms a room, an Azilal or a Boujad brings color, and a runner fills a hallway.
Whichever you choose, it is made after you order, in the size you need, and shipped free with duties paid.
Where it works
01Measure first
Mark the size on your floor with painter's tape before you order.
02Light or deep
Pale rugs open up a room, deeper colors make it cozier.
03Not sure
Order a custom size, or write to us with your questions.
Made to order
Every rug is woven after you order it, in the size you choose.
01Today
Pick one of the standard sizes on each rug, or ask us for your own.
02About 4 weeks
One of our women weavers in Oued Zem knots your rug from natural wool.
03Before shipping
We email you photos of your finished rug. It only ships once you've seen it.
04About 5 business days
Free DHL Express shipping to the US, Canada, Europe and Australia, with nothing to pay on delivery.
Every style, made to order
Ivory wool and dark lattices. The classic.
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Freehand color on a pale wool ground.
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Warm pinks and reds, loose diamonds.
Explore →Graphic, tribal and full of color.
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Long and narrow, in any length.
Explore →Before you order
Still unsure about something? Write to us and we'll reply by email.
All questionsThe photos show the rug each design comes from. Yours is hand-knotted to order from the same design in the size you choose, so the motifs will vary a little. Before it ships, we email you photos of your finished rug to approve.
Weaving takes about 4 weeks. Once you've approved the photos, your rug ships by DHL Express and usually arrives in about 5 business days.
No. Shipping is free and we ship DDP (Delivered Duty Paid): we pay the import duties and taxes in advance, so there is nothing to pay on delivery.
Yes. Most designs can be woven to your exact measurements. Tell us your size and we'll reply with a price.
Made to order
Most designs can be woven to your exact measurements. Tell us your size and we'll reply with a price.
From $160 per m² · Minimum $250 · Free shipping, duties paid