Azilal
from $250Freehand color on a pale wool ground.
Explore →Thick, soft and timeless, the Beni Ourain is the classic Moroccan rug: an ivory wool pile crossed by dark lattices. Ours are hand-knotted to order from natural wool by women weavers in Morocco, in the sizes listed on each rug or in your own size.
The classic Moroccan rug: a thick ivory pile crossed by dark, hand-drawn lines.
Beni Ourain rugs come from the tribes of Morocco's Middle Atlas, who wove thick wool rugs to sleep on and keep warm through long mountain winters. The wool is traditionally left in its natural ivory, and the pattern stays simple: diamonds, lattices and zigzags drawn by eye rather than from a chart.
That restraint is why a Beni Ourain works in so many rooms. Ours follow the same tradition, and the collection also includes designs in red, rust, green and grey. Each one is hand-knotted to order by a woman weaver in the cooperatives we work with, in the size you choose.
Where it works
01Living room
Under the sofa and coffee table, a large Beni Ourain brightens the whole floor.
02Bedroom
Soft underfoot first thing in the morning, under or beside the bed.
03With color
Its quiet ground balances bold cushions, art and plants.
Made to order
Every rug is woven after you order it, in the size you choose.
01Today
Pick one of the standard sizes on each rug, or ask us for your own.
024–8 weeks
A woman weaver in one of our partner cooperatives knots your rug from natural wool.
03Before shipping
We email you photos of your finished rug. It only ships once you've seen it.
04About 5 business days
Free DHL Express shipping worldwide, with nothing to pay on delivery.
Before you order
Still unsure about something? Write to us and we'll reply by email.
All questionsA few loose fibers are normal in the first weeks of a new wool rug, especially with a thick pile. Vacuum on low suction without the beater bar and it settles down.
The photos show the rug each design comes from. Yours is hand-knotted to order from the same design in the size you choose, so the motifs will vary a little. Before it ships, we email you photos of your finished rug to approve.
Weaving takes 4–8 weeks, depending on the size. Once you've approved the photos, your rug ships by DHL Express and usually arrives in about 5 business days.
No. Shipping is free worldwide and we ship DDP (Delivered Duty Paid): we pay the import duties and taxes in advance, so there is nothing to pay on delivery.
Yes. Most designs can be woven to your exact measurements. Tell us your size and we'll reply with a price.
Made to order
Most designs can be woven to your exact measurements. Tell us your size and we'll reply with a price.
From $160 per m² · Minimum $250 · Free worldwide shipping